An eclectic and original use of traditional Indian crafts together with simple shapes for maximum wearability is what makes Shyam’s pieces instantly recognisable, so the singular beauty of each of his creation lies in its uncompromising balance between a contemporary approach to fashion design and a poetic and ethical solution to borrowing from past treasures for the wearer’s modern needs. Shyam Narayan Prasad got his formal degree in fashion from the National Institute of Fashion Technology (NIFT), New Delhi and launched his label in 2004 and hasn’t critiqued ever since. Being a regular feature in the Wills Lifestyle India Fashion Week for the last ten years, he has also been invited and participated at Singapore Fashion Week and London Fashion Week. He was the proud recipient of the “Asian Young Fashion Designers Award” at the Singapore Fashion Week, a recherché achievement by an Indian designer in itself.
With the launch of his label in 2004, Shyam Narayan Prasad has innovatively and effortlessly combined traditional embroideries and fabrics. He believes in popularizing rare and endangered techniques and organic materials such as hand-spun, hand-woven cotton and silk. His clothes maintain a very traditional feel, ingeniously coupled with a contemporary twist.
He very much is in love with pigment hand blocks with Indian motifs and has an eye for detail and a judicious mix of vibrant colours and gota embellishments speak for the festive season in boom he wants to create around the wearer. For the one’s looking for a combination of panache with comfort and equality, his brand is the sole elixir.
Employing low impact dyeing methods and natural dyes, all his fabrics are nursed with great care. He draws his inspiration from traditional ‘block printing’ of Rajasthan, using myriad color combinations. The brand’s USP lies in it accessible price points and individuality in design.
Shyam Narayan Prasad’s flagship store is based in New Delhi. He also retails out of many designer stores pan India, including – Aza, Ogaan, Evluzione, Elahe, Ensemble, Kimaya, Anantam, Fuel, Deval, Ffolio.
- Address : 256, 1st Floor, Sirifort Haveli, Shahpur Jat, New Delhi - 110049
- Phone: +91-8585914846 / +91 11 26491510
- Hours: Mon-Sat from 9:30 AM To 7:00 PM
- E-mail: firstname.lastname@example.org